We are in unprecedented times where people rarely leave their homes, and marketers are struggling. Remote work, layoffs, office closure,...

When you go to a burger joint and order a BBQ burger with no cheese, extra bacon – that is an example of customization. If you enter that...

Today’s consumers are mobile driven with a phone in hand through all the moments of their day, and this gives the top apps more power...

Collecting data is the first step in effective mobile personalization. A mobile marketing platform combines all features of your strategy...

1994 – IBM’s Simon phone predates the iPhone and Android as the first-ever smartphone. This phone offered 10 built-in apps including...

From travel groups to e-commerce, retail stores to restaurants, knowing how to turn a consumer into a customer is no small task. Many...

There is one thing that all mobile apps need to capitalize on – push notifications. You probably have an idea of what a push notification...

What is going to drive your business’s mobile marketing goals this year? Customer engagement and retention is key, and we have some...

Intellectual property (IP) refers to anything formed by the human mind that is granted the same rights accompanying tangible or personal...

The marketing industry is always progressing, and it can be hard to keep up with relevant terminology. We got you. Additional Data...