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Evolving Marketing Strategies to Reach Consumers in a Remote World
We are in unprecedented times where people rarely leave their homes, and marketers are struggling. Remote work, layoffs, office closure,...
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Mar 26, 2020
Customize the User Experience: Value in Personalization
When you go to a burger joint and order a BBQ burger with no cheese, extra bacon – that is an example of customization. If you enter that...
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Mar 24, 2020
Extend the Reach of Your Brand Through a Mobile Marketing Funnel
Today’s consumers are mobile driven with a phone in hand through all the moments of their day, and this gives the top apps more power...
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Mar 20, 2020
Use First-Party Data to Personalize the Mobile Experience
Collecting data is the first step in effective mobile personalization. A mobile marketing platform combines all features of your strategy...
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Feb 4, 2020
A Brief History of Mobile Apps 📲
1994 – IBM’s Simon phone predates the iPhone and Android as the first-ever smartphone. This phone offered 10 built-in apps including...
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Jan 28, 2020
Location-Based Push Notifications Improve Retention 🌍
From travel groups to e-commerce, retail stores to restaurants, knowing how to turn a consumer into a customer is no small task. Many...
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Jan 21, 2020
What is a Push Notification & How Can Apps Maximize Push Notification Benefits?
There is one thing that all mobile apps need to capitalize on – push notifications. You probably have an idea of what a push notification...
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Jan 13, 2020
20 Statistics on 2020 Mobile Marketing & Customer Engagement 💰
What is going to drive your business’s mobile marketing goals this year? Customer engagement and retention is key, and we have some...
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Jan 6, 2020
IP Patent Awarded: The Interview with CEO, Doug Pittman & Patent Attorney, Yuri Eliezer 🥇
Intellectual property (IP) refers to anything formed by the human mind that is granted the same rights accompanying tangible or personal...
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Jan 3, 2020
Mobile Marketing Dictionary 📚
The marketing industry is always progressing, and it can be hard to keep up with relevant terminology. We got you. Additional Data...
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