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Location Based Advertising Trends in HealthCare
The nation’s healthcare delivery system continues to evolve. A curious thing about trend-watching is not that trends suddenly appear....
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Jul 31, 2019
5 Ways Radio Stations Can Use Push Notifications to Engage Listeners and Keep Them Tuning In
The transition from terrestrial radio to digital radio gives rise to new opportunities for marketers. With an increasing number of...
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Jul 31, 2019
Make Your Push Notifications Stand Out!
With our last blog detailing the numerous changes to push notifications in the iOS 12 update, we thought it would be a good idea to...
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Jul 31, 2019
When Will The Out-of-Home Industry Hit a Digital Grand Slam?
It seems as if the out-of-home industry is stuck. What began as a booming industry and remained a powerful force for decades has begun to...
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Jul 31, 2019
iOS 12 Changes the Way You Receive Push Notifications
If you have an iPhone and don’t live under a rock, I’m sure you are already aware that iOS 12 has been released. Whether you keep up with...
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Jul 31, 2019
Geofencing vs. Beacons: Which Should You Use?
The marketing community has long sought after solutions on how to most effectively target and capture a continually growing consumer...
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Jul 31, 2019
The Relevancy Gap: Brands and Consumers aren’t on the Same Page
Marketers spend a large amount of time and resources to see which communication tactics are effective and why. It’s fair to say that many...
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Jul 31, 2019
Geofencing Use Cases for Black Friday
For retailers and brick & mortar stores, Black Friday represents a rare opportunity to bring in an even higher than usual surge of...
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Jul 31, 2019
4 Negatives of Beaconing
There has been a lot of talk about adding beaconing to your marketing mix. Is it effective? What does it do? How much does it cost? These...
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Jul 31, 2019
The Benefits of Utilizing Geolocation to your Store’s Physical Presence and Visual Signage
One of the largest hurdles to overcome as an emerging small business in today’s market is finding a consistent and reliable consumer...
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